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In a previous blog, we discussed the factors driving the success of GCCs in Pune. In this blog, let’s talk about real-life examples of companies setting up GCCs in Pune and how Pratiti Technologies can help you operationalize a new GCC or provide services to your existing GCCs in India.

In 2023, Pune continued to dominate the office space segment for GCCs in the country. With the ongoing economic slowdown in the U.S. and Europe, Bangalore has witnessed a significant dip in the office space market. According to Financial Express, Pune accounted for 34% of the total office space transactions in Q3 2023, whereas GCCs captured 81% of the transacted area.

As a GCC hub, the city recorded a 57% increase in leased office space between January and June 2023, as compared to 2022 figures. Along with Hyderabad, Pune has emerged as an innovation hub in the Engineering R&D space.

According to ANSR, Pune accounted for 1 of every 8 GCCs set up in the country in 2023. As we had seen in our previous exploration of the topic, this is due to factors like:

  • Affordable cost of living
  • Vibrant technology startup ecosystem
  • Efficient public transportation system
  • Well-developed IT parks

First, let’s look at 4 stories of successful GCCs set up in Pune and what their journey has to offer to others on similar paths.

Case Study#1 – Nvidia

Among the leading technology names in the AI-led world today, Nvidia has expanded the size of its GCC in Pune to over 350,000 square feet. This makes Pune the company’s largest development campus outside Silicon Valley.

According to the company’s executive, “the company has grown over 15 times in the past decade.” Among the triumphs of their Pune story, the company is positioned to lead in the field of visual computing. This is mainly by sustaining its growing team of software engineers in Pune. As part of the company’s global product development initiatives, the GCC setup in Pune enables its development team to work on:

  • Application development
  • Software testing
  • Driver development for Nvidia products

The Pune centre is a key enabler of Nvidia’s go-to-market strategy and serves as an inspiration for other GCCs.

Case Study#2 – TransUnion

Among the latest entrants to the city, TransUnion opened a global capability centre spread across a 31,500-square-foot area in Pune. This GCC, which employs nearly 3,000 personnel, is part of the company’s growing focus on India.


TransUnion has said that it chose Pune for its GCC expansion plan, as the city is home to the best educational centers offering data science and business analytics courses. According to the company’s leadership, the skills available in Pune enable the company to focus on digital transformation and innovation. This GCC serves as the technology hub with a host of capabilities in:

  • Intelligent automation
  • Data science and analytics
  • Business process management
  • System architecture

Case Study#3 – Siemens DISW

Based in Baner in Pune, Siemens DISW has set up its global R&D center that is focussed on developing cutting-edge software products. The software development company is excited to tap into the enormous pool of software engineers and technology professionals in India – particularly in Pune.

Siemens’ R&D center in Pune is the company’s commitment to building a collaborative environment for software engineering. Through this GCC, the company is also supporting the Indian government’s “Make in India” initiative.

Case Study#4 – Knorr Bremse TCI (KBTCI)

As a dedicated technology center for the Knorr-Bremse Group, KBTCI fulfills the advanced R&D requirements of its parent company. KBTCI supports the development of mechanical and electronic products for both rail and truck vehicle systems.

In Pune, KBTCI is located alongside the company’s production plant for commercial vehicle systems. The facility benefits from its proximity to the company’s mechanical, electronic, and software development facilities for rail and truck systems.

How Pratiti can help you overcome potential GCC challenges

Despite favourable factors, GCCs in India and Pune continue to face potential challenges for growing the centre to the next level. The 2023 EY GCC Survey found that 86% of surveyed companies are focused on enhancing their capabilities, while 69% are focused on digital transformation.

That suggests that GCCs can no longer be content with simply providing their parent companies with basic services like customer support, product sustenance, and support. The focus has shifted to providing high-end services like digital transformation and business innovation. Today, international brands are looking at their GCCs in India to fill gaps in their capabilities to leverage new technology like AI and specifically Generative AI.

Thus, GCCs also face the growing challenge of talent crunch in the technology space. Despite the growing number of engineering graduates in Pune and other Indian cities, GCCs need to upgrade their talent acquisition and retention abilities to meet their skills gap by hiring top-quality people with specific (and premium) skill sets. Additionally, companies need scalable GCCs to bridge this talent gap.

As a technology partner, Pratiti Technologies can help your GCC overcome these challenges with its services in:

  • New product development

With growing market competition, GCCs must fulfil the growing demand for high-quality and innovative products. With its technology and domain expertise, Pratiti can help GCCs in new product design and development.

  • Product support and sustenance

As new technologies emerge, GCCs find it challenging to sustain their existing products (or services) to changing market dynamics. Besides new product development, Pratiti offers high-quality support and sustenance for existing products in GCCs.

  • Software R&D partner

Pratiti team is quite flexible with its engagement models. Combined with our technology expertise, we have been engaged with GCCs in various models from joint R&D development to time and materials to a fixed price project. We have been contributing to software R&D for product innovations for multiple inhouse products.

  • Staff Augmentation

Not every GCC has the reach to acquire and retain technical talent from the competitive job market. With its staff augmentation services, Pratiti can help GCCs address any skills shortage – and lack of technical expertise.

  • Hiring scalability

As a talent hiring partner, Pratiti can also aid GCCs in their startup and growth phases by identifying the right talent and hiring opportunities. With our understanding of Pune’s talent base, we can devise innovative ways to tap into this talent pool and provide candidates with the right value proposition.


It’s exciting to see the rise of Pune City as a GCC hub for international companies. Besides its attractive quality of living, the city is best positioned for in-built benefits like ease of business, supporting infrastructure, and strategic location.

Employing over 1.6 million people, GCCs in the Indian market are necessary for cost-effectiveness and business innovation. As a leading solution provider, Pratiti Technologies is playing a key role in transforming the GCC ecosystem in Pune and the rest of India. We offer our expertise in technologies like cloud computing, AI and data analytics, and Digital Twins to help GCCs scale, address specific skill gaps, and flexibly fill ramp-up needs as they arise.

Are you looking to set up or scale up your GCC in India? We can help you overcome your hiring and technology-related challenges. If you want to take this forward, contact us today!

Prashant Anaskure

After successful stint in a corporate role, Prashant is back to what he enjoys most – conceptualizing new software solutions to solve business problems. Prashant is a postgraduate from IIT, Mumbai, India and in his 24 years of career, has played key roles in building a desktop as well as enterprise solutions right from idealization to launch which are adopted by many Fortune 500 companies. As a Founder member of Pratiti Technologies, he is committed to applying his management learning as well as the passion for building new solutions to realize your innovation with certainty.

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