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The global pandemic has undoubtedly accelerated Independent Software Vendors’ (ISVs) rapid start of their digital transformation journey. Digitalization is rapidly changing the way companies create value and compete in today’s world. Although many ISVs are becoming potential partners for digital transformation themselves, they should also look at vendors that put customer experience first. As companies adopt artificial intelligence (AI), cloud and edge computing, the Internet of Things (IoT), and other software-driven tools, experience assurance has become a driving force for digital transformation. To achieve growth in this environment, ISVs are increasingly going beyond quick fix programs to take advantage of multiple value creation levers and take advantage of digital transformation opportunities. More and more ISVs are now paying more and more attention to accelerating product modernization and promoting continuous innovation through the influx of skilled engineering talent.

It is important that the ISVs stay ahead of industry trends that may create opportunities and drive major disruptions during the digital business transformation phase. Like many other industries, cloud has significantly changed the ISVs landscape as well. Recently, building and scaling applications on a secure cloud has become increasingly important for customer retention and acquisition. However, modern application development and migration to the cloud present some challenges. ISVs must transform their entire business model into a software-as-a-service (SaaS) delivery model, which means they need to switch from traditional delivery packaged software to a subscription-based model that requires frequent releases rather than annual upgrades. This is all easier said than done.

Today, a small failure in the customer experience can cause huge losses to the enterprise, leading to business losses. By addressing performance, security, reliability, and speed challenges, quality assurance & testing plays a key role in ensuring that customers and end users enjoy the superior experience they expect. When starting digital transformation, people expect ISVs to use the best quality and assurance practices to help companies enable devices, applications, web, and mobile platforms to interact smoothly in their environment. The quality assurance & testing services being implemented should include security aspects, interoperability, performance, and network capabilities, and go beyond functional validation of the SMAC (social, mobile, analytics, and cloud) stack.

According to Gartner’s latest research- “88% of service leaders say their current quality assurance processes are ineffective and rarely match customers’ perceptions of quality, and 91% of organizations participate in some form of digital initiatives.”

Digital Quality Assurance Framework

In the process of digital transformation, ISVs should ensure that every software they develop passes through the appropriate quality assurance framework channels. It is imperative to measure progress and the commercial value it creates. Creating an efficient digital quality assurance framework requires organizations to have access to established processes, checklists, test assets, and proven methods to effectively verify all resource files on all connected devices. The digital quality assurance framework should consist of the below components:

  • Digital Ecosystem: Cloud, mobility, big data and quality assurance of connected devices.
  • Advanced Analysis: Use advanced and defect analysis to define assurance strategies.
  • Digital Tools: Internal tools for test data, data visualization, automation, performance and security.
  • Digital Accelerators: Accelerators on IoT, cloud, analytics that help in taking the solution faster to market and reduces development time.

Quality assurance & testing services enable ISVs to test their software across multiple devices, channels, platforms, and their internal layers. These services use analytics to define test methods and have built-in performance, security, and usability parameters. Benefits for businesses are:

  • Making the application future-proof: To ensure the performance, scalability, resiliency and security of all applications.
  • Faster time to market: Helps in accelerating time to market.
  • Lesser defects higher stability: By testing aggressively and deploying industry best processes across test cycles, defects can be found early.
  • Application performance: Checking server-side and front-end performance issues improves application’s performance.
  • Reliability: Use dependency solutions to check for any security vulnerabilities to ensure reliability and availability.

Tech enterprises and ISVs around the world are rapidly adopting quality assurance & automation testing to help improve operational processes and customer experience. A strong digital quality assurance framework will take into account all aspects of digital transformation and is essential to the success of any digital plan.

Pratiti Technologies’ quality assurance & automation testing services can help ISVs take advantage of the latest industry trends. We automate complete business process testing and can also enable you to use the test scripts to test applications on mobile and web devices. Our quality assurance team can test software components when they are built using different testing frameworks. We provide custom software solution development services for web and mobile development, and business-centric innovations and new product development as well as product support services. If you have any questions, please contact us to learn more about your choices.

Our Services:

Digital Product Company | Offshore Software Product Development | IoT Development Services | Digital Twin Platform


Nitin Tappe

After successful stint in a corporate role, Nitin is back to what he enjoys most – conceptualizing new software solutions to solve business problems. Nitin is a postgraduate from IIT, Mumbai, India and in his 24 years of career, has played key roles in building a desktop as well as enterprise solutions right from idealization to launch which are adopted by many Fortune 500 companies. As a Founder member of Pratiti Technologies, he is committed to applying his management learning as well as the passion for building new solutions to realize your innovation with certainty.


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