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New products in the market are termed “successful” due to a host of aspects. From profitability to high quality and robust to reliable, “success” can mean different things to different industries.

But if there’s something that’s similar irrespective of the industry, it’s the definite set of ingredients that contributes to successful product development. This set emanates from a great idea and is brought into reality through highly skilled developers, testers, managers, and advanced tools that work in cohesion to achieve a single goal, i.e., delivering a great product while keeping the budget and quality on track.

As Robert Kiyosaki said – “Most businesses think that product is the most important thing, but without great leadership, mission and a team that delivers results at a high level, even the best product won’t make a company successful.”

Along those lines, this blog will explore the exact components needed to shape the product development success story.

5 Essential Ingredients for Successful Product Development

1.     A Team of Expert Technologists

Technologists work behind the scenes to ensure the product is up to the mark. They work to create a viable solution that fits right into the technology stack. Further, they remain aware of their exact responsibilities contributing to the finished product.

Since the product development framework includes multiple levels – idea generation, designing, development, testing, business analysis, and release to market – having specialists at each of these levels can ensure faster go-to-market and a great quality product!

2.     Focus on UI/UX

A superior UI/UX (User Interface/ User Experience) is a mandatory ingredient in developing exceptional software products. Consumers need a user-friendly, seamless experience while navigating through the product. When the consumers spend more time engaging or interacting with it (i.e., taking action), it’s a clear sign of successful delivery, efficiency, and product quality.

And what’s the consequence of having a weaker UI/UX? Poor user experience can plummet the revenue as consumers start to churn quickly. Therefore, to build a loyal customer base and stay ahead of the competition, the UI must be highly optimized for seamless use. This effectively translates to having a clear focus on the end-user experience.

3.     Use of Robust DevOps Practices

There’s no greater approach to making a product successful than to instill DevOps into your development strategy. What do we mean by DevOps practices? Let’s elaborate.

DevOps is an amalgamation of best operational practices, tools, and culture. Here are some of the outstanding DevOps practices that any software product development can benefit from:

  • An integrated team of developers and operations working towards the same goal.
  • Use of agile methodologies for better scalability and to meet changing market demands.
  • Prioritizing automation in every area.
  • Unified use of advanced DevOps tools, technologies, and CI/CD.
  • Regular feedback for smoother deliveries.

Ultimately, such DevOps practices aim to drive greater customer value with your product.

4.     Employing Advanced Testing Methodologies

When developing a software product, frequent functionality changes and feature upgrades are inevitable. Considering that, continuous testing is key to avoiding future failures, or worse, hampering the quality of the finished product.

Testing methods include functional, performance, UI, security, configuration testing, and more. On that note, having a highly skilled QA team onboard is super important to perform extensive testing and employ the right testing techniques that promise the envisioned outcomes.

5.     A Product Mindset

Having the right tech stack and the best tools for development is pointless if your team is not a bunch of like-minded folks. And what can help with this? A product mindset. It is about embracing a product-centric philosophy into your business and every stage of development where the entire team works together as one.

Favorably, the most likely outcomes of this approach are faster product delivery, better team relationships, cost savings, a unified goal-oriented development approach, and more.

The Bottom Line

To conclude, product development success is not something that’s achieved overnight. It’s the result of a steady and consistent effort from a team that knows what the end goal is and what they need to do to achieve it.

As the product changes, so does the development process, and thus, a dedicated team is imperative to delivering a great product every single time.

It’s noteworthy that the recipe for successful product development revolves around incorporating the above-mentioned key ingredients. In the end, you need a high-quality, robust, and trustworthy product that your customers do not turn away from.

Team up with Pratiti to build products ready for the digitized world. Connect with our experts today!

Nitin Tappe

After successful stint in a corporate role, Nitin is back to what he enjoys most – conceptualizing new software solutions to solve business problems. Nitin is a postgraduate from IIT, Mumbai, India and in his 24 years of career, has played key roles in building a desktop as well as enterprise solutions right from idealization to launch which are adopted by many Fortune 500 companies. As a Founder member of Pratiti Technologies, he is committed to applying his management learning as well as the passion for building new solutions to realize your innovation with certainty.

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