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In the present competitive world, businesses prefer outsourcing their software product development requirements to the dedicated IT and tech companies. After all, the Outsourced Product Development or OPD service providers can provide you with the much-needed competitive edge as they have expertise available to deliver an apt solution. But the reality is that most software/IoT products fail to generate desired results and many a time, require enhancement after the project completion.

The software development methodology followed by an OPD player plays a vital role in the product’s success.

We believe that the tech product development focus needs to shift from the existing project-focused to a journey-focused one, bringing true agile methodologies to work.

Many times, the traditional project-focused model does not offer an in-depth understanding of what the customers actually want. Teams work only in silos and do not understand the project landscape; Lack of this understanding becomes a hindrance in the process of developing the product. Developing products which fail to fulfill market requirements.

Real Life Example

A case in point is the recent healthcare start-up we worked with. The Start-up wanted to develop a comprehensive IoT based health care product. The clients envisioned to address the pressing post-acute care issue in the European market with an IoT solution that can ensure complete recovery for patients’ post-treatment.

The customer wanted to develop a product that would directly capture vital health parameters of the patients like temperature, blood pressure, glucose, etc. from the medical devices. They also wanted an Integration with e-commerce companies helping direct ordering through an app. Further integrations were envisaged with Care providers, Hospitals and even insurance companies.

Once the customer approached us, we at Pratiti employed our design thinking-based product definition framework to really empathize and understand the problem customer wanted to solve using technology.

This resulted in an improved understanding of the actual customer needs. The result was we were able to Say “NO” to initial requirements of the customer. We were able to help the customer understand their real requirement. This reduced the initial requirements.

We were also able to reduce the MVP (Minimum Viable Product) development time, and costs associated with the product development also reduced significantly.

The customer was able to take this MVP to the market and do trials and understand the usefulness of the solution developed. This helped customer launch the product earlier at a lower cost and prioritize the features needed in the product in a phased manner.

Thus, we enabled the tech journey for the customer. We continue to engage with this customer and partner together to bring new enhancement and features in the product.

Innovation Requires Continuous Development

New emerging business requires continuous enhancement to the product. Let’s take an example of Uber that of ride-hailing start-up Uber. They have perfected the art of changing its dimensions as per the requirements of the present market situation. Uber always focuses on bringing in new features to its business, like they use the taxi for advertisement, uber eats now offers food on the go and much more.

The company knows that to survive in this competitive world, it has to keep on innovating. In the same way, to produce better quality software tech product, one needs to keep developing the technology, thus we say that tech development is a continuous journey.

We at Pratiti Technologies have skilfully mastered this art. We partner with our client as their technology partners and ensure we craft a smooth tech journey for them.  We ensure the right product definition and follow a unique tech development process (Download free guide here) to ensure successful tech development for the clients.

Our Services

Digital Twin Platform | Healthcare Software Development | IoT development services | Digital Product Development


Nitin Tappe

After successful stint in a corporate role, Nitin is back to what he enjoys most – conceptualizing new software solutions to solve business problems. Nitin is a postgraduate from IIT, Mumbai, India and in his 24 years of career, has played key roles in building a desktop as well as enterprise solutions right from idealization to launch which are adopted by many Fortune 500 companies. As a Founder member of Pratiti Technologies, he is committed to applying his management learning as well as the passion for building new solutions to realize your innovation with certainty.


  • Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the site is extremely good.

  • Liz Baller says:

    Very good article. I’m experiencing many of these issues as well..

  • Joyce Piere says:

    Hi there! This article could not be written any better! Going through this article reminds me of my previous roommate! He continually kept preaching about this. I will forward this post to him. Pretty sure he’s going to have a very good read. I appreciate you for sharing!

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