Craftsmanship Model

We take pride in craftsmanship – its unique and its bound to leave a lasting impression!

Your Products, Our Passion!

‘There is a tremendous amount of craftsmanship between having a great idea and having a great product’, this famous quote by Steve Jobs still holds true, more so now than before.

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In our quest of crafting digital journeys for our customers, we have recognized that what separates a good product and a great product is the team working on the product. A team of software developers accustomed to a Factory model will more often than not yield lower returns compared to the team with a Craftsmanship mindset no matter the size of the team. Every organization that transformed human lives had innovative minds at the cusp of their innovation – be it Apple, Uber, Amazon or Google. At Pratiti, we take this as an inspiration and always strive to imbibe a sense of craftsmanship in our team members and in our projects to ensure our customers and partners derive maximum value from our collaboration. At Pratiti, we have chosen to follow the craftsmanship model rather than the Factory model to deliver more value to our customers and partners in their digital transformation journey.

There is no craft without technology and no craftsmanship without craftsmen. Marrying craftsmanship with modern technology can clearly work to an organization’s advantage, saving time, resources and increasing overall efficiencies. Innovation, however, does not always need to be defined as something new. Within this digital revolution of designing and creating, making and manufacturing, it is important to acknowledge that the optimization of existing designs is still prevalent, as opposed to the design of completely new objects under the broader umbrella of innovation. Accelerated by the digital revolution and the widening gap between software developers tuned to a factory model vs ones with creative mindset can dramatically impact the outcome of your software solutions and digital products. Advancement of latest digital technologies in craftsmanship is seen today as an extension of the craftsman’s hand by combining traditional software development methods with latest human needs aimed towards betterment of the entire mankind.

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Craftsman Model vs Factory Model

The traditional model (also known as the Factory Model) followed by most of the organizations today has its own advantages and disadvantages over the craftsman model. Key difference between both these models are:

Craftsman Model

  • Focuses on core skills and adding value at each and every level of the development process
  • Much better aligned to Agile
  • Each and every member feels responsible and accountable for the software project
  • Tech leads spend >50% of their time on core technical work – coding & testing the product
  • Career path for a craftsman is to asprie to be an Architect in their core skills
  • Craftsman model is more suited for budding developers looking for autonomy, mastery, purpose and trying their hands on innovative ideas and approached.
  • Craftsmen have a deep passion for technology, have integrity and take pride in their work
  • Relatively flat structure where new ideas and innovation are at the core of development
  • A self motivated team of engineers willing to make an impact for the customers & end users
  • A small team of craftsman developers can develop innovative products much quickly and more efficiently to ensure customer’s success

Factory Model

  • Focuses on project delivery and meeting timelines by following a pre-defined set of processes
  • Follows a traditional framework where agility is not at the core of development
  • Hierarchical structure with roles and responsibilities defined
  • Tech leads wear a managerial hat and are mostly responsible for overall management of the project than the technical aspects
  • Career path in this model is to take a Managerial position
  • Factory model is best suited for developers and engineers wanting to play a pre-defined role under a pre-defined set of roles and responsibilities.
  • Passion for technology is not at the core of their priorities. Fulfilling assigned work is at the core of project development
  • A well defined structure with little or no room for new ideas
  • A team of engineers devised to yield maximum ROI for the business
  • Teams are devised to ensure higher ROI for the businesses by following the largely famous tried and tested models and processes.

While many well established and leading tech giants have adapted the Factory model and are thriving in their domain, we, at Pratiti have chosen to adopt a Crafstmanship Model given the digital transformation landscape that we mainly operate in. The digital transformation industry and the advancements in the latest digital technologies are not well regulated or well defined. And, until the time this happens, only those organizations which have a clear understanding of the overall technology stack and a technology team of craftsman can truly add value to customer projects. We have devised this model over the course of our own journey to deliver maximum value to our customers and partners.

Craftsman Model Overview

Pratiti (Leadership Team, Management Team and Technical Team) believes and is aligned on below critical success factors to achieve customer’s success:

Commitment from Leadership and Management team of Pratiti – Do what it takes to make it happen

Technology expertise in area of latest digital technologies – Technology Competency is key

Passionate and engaged technical team – Retention is much better than replacement

Passion + Competency = Craftsmanship

Project requirement

Craftsmanship Model

Factory Model

Low cost resources, tuned towards interchangeability and high process standardizationBetter
Extreme division of labor and requires intense oversightBetter
Low to high level of innovation, medium to high level of repetition Better
Low to high level of complexity, medium to large scaleBetter
Product mindset, expertise and experience of development team is important to the success of any complex projectBetter
Autonomy, sense of ownership, passion for technology are key cognitive components of any complex projectsBetter

How Do We Ensure Technology Craftsman in Our Ecosystem?

We recognize that engagement of team members is a critical success factor for customer’s success. To ensure that the team is well engaged, we use the model presented for internal team members’ craftsmanship.


  • Product mindset

Fair Leadership Process

  • Open door policy
  • Constant communication
  • One-on-one interactions

Esprit de corps

  • Autonomy
  • Zeal to excel

Learning & Development

  • Cross training
  • New technologies

We believe there are no standard tests to evaluate the team members, but it is rather a matter of careful judgment basis your core philosophy. We always strive to create an environment of high approachability for our team members and create a team that is very proud of their own contribution, takes ownership and a high level of autonomy around their work. In addition to having an engaged team, we also ensure that team members have ample opportunities for learning and growth in their chosen domain. Pratiti is uniquely positioned to deliver on the above People Management plan, since it is fully aligned to our Values and what we stand for as an organization.

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