Product Definition2019-06-04T11:47:56+05:30

Product Definition:
An Essential Beginning of Your Tech Product

Product Definition

Product definition is vital for the success of any product. A well-defined product definition ensures that all stakeholders are brought on the same page with respect to the product requirements, features, and manifestation.

In the rush to achieve rapid time-to-market, short-cuts are often taken in the product definition. The result is an off-target product and additional time spent in iterations after product development.

For successful product development a comprehensive, well-defined, and continuous process is needed.

At Pratiti technologies we draw from “Design Thinking” to develop our product definition, this design thinking process enables us to empathize with the customers, reframe the problem from a customer perspective and develop solutions that best suit the customer requirements. The product definition enables the product development team to answer the following questions:

• Who is your customer and what’s his problem /need?
• How will the product solve the customer’s problem/need?
• What advantages our product offer vs. the competition?

When answers to these questions are understood by all members of the development team, the likelihood of a successful product development increases significantly.

Vital Steps in Product Definition


Vital Steps in Tech Product Definition

A well define product definition at Pratiti consists of 3 vital steps

Experience canvas

An experience canvas helps clarify what problem the project is trying to solve, the customer you’re solving it for, and what success looks like. It helps ensure the work being done is user-centered, technically sound, and makes sense for all the stakeholders.

Product backlog (Definition)

The product backlog is the single definitive source for things that a group works on. The Product Backlog is the sign of the vision and the business case for the product. The backlog is comprised of Product Backlog Items (PBIs). PBIs can be anything from market necessities, to use cases, to particulars. At Pratiti we use User Stories widely to speak to the end client’s point of view and construct item build-up.

Appearance UI and UX

A well-characterized UI/UX guarantees a frictionless and pleasant experience for the client. UX supports consumer loyalty by giving better convenience, openness, and delight in the communication with each part of an item.

Pratiti’s 4 Step UI/UX design process

Pratiti 4 Step UIUX design process Product definition

As client desires keep on rising, we at Pratiti utilize a 4-step procedure to guarantee right desires are set and we convey an interface that is satisfying, intuitive while guaranteeing the best usefulness and highlights.

User Journey Map (UX)

User Journey Map is a visualization of the user flow. It tells the story of the user’s experience and puts the customer front and center in our thinking.

Prototype (UX)

A Prototype is an interactive model of the product. It gives the team valuable feedback and ensures the team can shape the final designs exactly meeting the product vision.

Wireframes (UX)

Wireframes are digital, simplified visual concepts, they lay out the structure, hierarchy, and relationship between the elements that make up the product/software.

Visual Design (UI + Motion Design)

UI – designers create mock-ups which show how your app will look. It contains creating/choosing fonts, colors schemes, icons, shapes, buttons, screen elements sizes and proportions, illustrations and more. Motion Design means, as mentioned above, creating animations & screen transitions.

Agile

Ensuring that we not only build the product right but also the right product and quickly too! The annual “State of Agile” survey highlights that of the companies that have adopted Agile, a vast majority (64%) have done so because of the ability to manage to change priorities.

DevOps

Automated continuous feature delivery pipeline enables significantly lower time to market, faster feature availability at a lower cost. An IT survey has mentioned that High-performing IT organizations deploy 200 times more frequently than low performers, with 2,555 times faster lead times. These companies have also achieved 20+ times faster recovery time and significantly lower failure rates.

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