Innovation Consulting Services

Creating lasting value across the enterprise with technology innovation


Due to the pandemic, customers, employees, and the market have all undergone permanent changes. Ambitious companies will not try to build a bridge to the past but will accept disruption and use their investment to design a new future. Technological innovation is no longer ‘essential’ but has become a crucial strategic task in today’s decision-making. With the right approach, companies can use innovation consulting services to react quickly today, shape the journey to the future, and craft tomorrow’s digital journeys today.

As we continue to overcome the uncertainty caused by the pandemic, the company must establish the ‘next normal’. Companies can use innovative technologies to identify new ways to reach consumers and build resilience. Our technological service innovation capabilities can help you develop a long-term vision, design the right solutions for your digital transformation journey, and ensure that your investment in today’s innovation is a part of building tomorrow’s competitive advantage.

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Our Innovations Services

New Product Ideas

We provide digital transformation consulting to helps companies adopt and implement digital technologies to create unique value proposition for customer and drive innovation and growth right from product Ideation Phase to Solution Delivery.

Digital POCs and MVPs

We architect user journeys and convert ideas into Proof of Concepts (POCs) / Minimum Viable Products (MVPs). We create highly intuitive and elegant interfaces across multiple channels to deliver superior customer experience.

Digital Experience & Design

We leverage UX led engineering to develop new platforms, new applicaitons and transform the existing ones with a faster time to market. We cover the entire spectrum of engineering from consulting, UI/UX design, architecture, development and testing.

Our 4 Step UI/UX Design Process For Digital Experience & Design

As client desires keep on rising, we at Pratiti utilize a 4-step procedure to guarantee right desires are set and we convey an interface that is satisfying, intuitive while guaranteeing the best usefulness and highlights.

4 Step UI UX Info
innovation consulting services

User Journey Map (UX)

User Journey Map is a visualization of the user flow. It tells the story of the user’s experience and puts the customer front and center in our thinking.


Wireframes (UX)

Wireframes are digital, simplified visual concepts, they lay out the structure, hierarchy, and relationship between the elements that make up the product/software.


Prototype (UX)

A Prototype is an interactive model of the product. It gives the team valuable feedback and ensures the team can shape the final designs exactly meeting the product vision.

Visual Design

Visual Design (UI + Motion Design)

UI – designers create mock-ups which show how your app will look. It contains creating/choosing fonts, colors schemes, icons, shapes, buttons, screen elements sizes and proportions, illustrations and more. Motion Design means, as mentioned above, creating animations & screen transitions.

Our Approach & Methodology

Process Approach

  • ITIL
  • Agile
  • DevOps

Pratiti’s Digital CoE (Center of

  • Use Case Ideation
  • Demonstrable POC/MVP
  • Solution Delivery

People Model

  • Craftsmanship Mode
  • Joint Investment Model
  • Extended Team Support Model

Pratiti’s Engagement Models

  • Staff Augmentation
  • Offshore Delivery Centre
  • Build - Operate - Transfer

Why Pratiti?

Product Development DNA

25+ years of Co-founders team’s experience in software product engineering & digital transformation. Flexibility in engagement models suited to best meet your requirements.

Collaboration mindset for Innovations

Excellent track record of delivering software solutions in a timely manner often ahead of schedule by collaborating effectively and efficiently with our customers and partners.

Execution Framework

Robust framework with proven and well defined internal processes for Agile, DevOps, Product Definition to build next generation digital products.

Partnerships & Alliances

Other Services & Offerings

New Product Development

  • Product Definition
  • Technology Architecture
  • MVP Delivery

Product Support

  • QA & Testing Automation
  • Cloud Operations
  • Product Sustenance

Staff Augmentation

  • Software Product Development Resources
  • QA & Testing Automation Resources
  • DevOps Resources

Connecting Thought Leader Insights In Our Library.

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