Innovation Consulting Services

Creating lasting value across the enterprise with technology innovation


Due to the pandemic, customers, employees, and the market have all undergone permanent changes. Ambitious companies will not try to build a bridge to the past but will accept disruption and use their investment to design a new future. Technological innovation is no longer ‘essential’ but has become a crucial strategic task in today’s decision-making. With the right approach, companies can use innovation consulting services to react quickly today, shape the journey to the future, and craft tomorrow’s digital journeys today.

As we continue to overcome the uncertainty caused by the pandemic, the company must establish the ‘next normal’. Companies can use innovative technologies to identify new ways to reach consumers and build resilience. Our technological service innovation capabilities can help you develop a long-term vision, design the right solutions for your digital transformation journey, and ensure that your investment in today’s innovation is a part of building tomorrow’s competitive advantage.

Be Future-Ready With Our Innovation Consulting Services!

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Our Innovations Services

New Product Ideas

We provide digital transformation consulting to helps companies adopt and implement digital technologies to create unique value proposition for customer and drive innovation and growth right from product Ideation Phase to Solution Delivery.

Digital POCs and MVPs

We architect user journeys and convert ideas into Proof of Concepts (POCs) / Minimum Viable Products (MVPs). We create highly intuitive and elegant interfaces across multiple channels to deliver superior customer experience.

Digital Experience & Design

We leverage UX led engineering to develop new platforms, new applicaitons and transform the existing ones with a faster time to market. We cover the entire spectrum of engineering from consulting, UI/UX design, architecture, development and testing.

Our 4 Step UI/UX Design Process For Digital Experience & Design

As client desires keep on rising, we at Pratiti utilize a 4-step procedure to guarantee right desires are set and we convey an interface that is satisfying, intuitive while guaranteeing the best usefulness and highlights.

4 Step UI UX Info
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User Journey Map (UX)

User Journey Map is a visualization of the user flow. It tells the story of the user’s experience and puts the customer front and center in our thinking.


Wireframes (UX)

Wireframes are digital, simplified visual concepts, they lay out the structure, hierarchy, and relationship between the elements that make up the product/software.

staff augmentation

Prototype (UX)

A Prototype is an interactive model of the product. It gives the team valuable feedback and ensures the team can shape the final designs exactly meeting the product vision.

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Visual Design (UI + Motion Design)

UI – designers create mock-ups which show how your app will look. It contains creating/choosing fonts, colors schemes, icons, shapes, buttons, screen elements sizes and proportions, illustrations and more. Motion Design means, as mentioned above, creating animations & screen transitions.

Our Approach & Methodology

Process Approach

  • ITIL
  • Agile
  • DevOps

Pratiti’s Digital CoE (Center of

  • Use Case Ideation
  • Demonstrable POC/MVP
  • Solution Delivery

People Model

  • Craftsmanship Mode
  • Joint Investment Model
  • Extended Team Support Model

Pratiti’s Engagement Models

  • Staff Augmentation
  • Offshore Delivery Centre
  • Build - Operate - Transfer

Why Pratiti?

Product Development DNA

25+ years of Co-founders team’s experience in software product engineering & digital transformation. Flexibility in engagement models suited to best meet your requirements.

Collaboration mindset for Innovations

Excellent track record of delivering software solutions in a timely manner often ahead of schedule by collaborating effectively and efficiently with our customers and partners.

Execution Framework

Robust framework with proven and well defined internal processes for Agile, DevOps, Product Definition to build next generation digital products.

Other Services & Offerings

New Product Development

  • Product Definition
  • Technology Architecture
  • MVP Delivery

Product Support

  • QA & Testing Automation
  • Cloud Operations
  • Product Sustenance

Staff Augmentation

  • Software Product Development Resources
  • QA & Testing Automation Resources
  • DevOps Resources

Frequently Asked Questions

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A:Innovation consulting, augmented by GenAI and digital twin perspectives, revolves around offering strategic guidance and support to businesses for ideating, developing, and implementing innovative strategies. It involves harnessing AI-driven data analytics to forecast market trends, simulate product iterations, and optimize operational efficiencies. Companies seek this consultancy to tackle challenges, leveraging AI-driven simulations to predict potential obstacles, adapt strategies, and foster a culture of innovation. These consultants utilize GenAI capabilities and digital twin simulations to provide expertise in market analysis, technology integration, and organizational change.

A:Businesses across diverse industries and sizes can benefit from innovation consulting intertwined with GenAI and digital twin perspectives. Whether startups, SMEs, or large corporations, they can leverage these innovative techniques to foster creativity, streamline processes, and develop AI-driven digital products. The incorporation of GenAI and digital twin perspectives enhances these services by offering advanced predictive analytics and simulations to diverse businesses. It aids in the creation of effective strategies aligned with AI-generated insights and digital twin simulations.

A:Innovation consultants, utilizing GenAI and digital twin perspectives, excel in addressing a spectrum of challenges faced by businesses. They navigate stagnant growth, market disruptions, and outdated processes by deploying AI-driven predictive analysis to anticipate market shifts and simulate various scenarios using digital twin technology. These consultants specialize in overcoming barriers to innovation, leveraging GenAI to streamline workflows, optimize resources, and enhance market understanding. Furthermore, they tailor strategies to revamp business models, improve product development, and foster innovation within organizations, utilizing GenAI and digital twin perspectives to forecast outcomes and optimize decision-making.

A:Yes, innovation consulting services are often highly customizable. Consultants recognize that each business has unique challenges, goals, and market contexts. They tailor their methodologies, frameworks, and recommendations to align with the specific needs and objectives of a particular business. Consultants collaborate closely with clients, conducting thorough assessments to create bespoke solutions that address the unique challenges and opportunities faced by the business.

A:Technology plays a pivotal role in innovation consulting. Consultants leverage technological advancements for market research, data analysis, trend forecasting, and process optimization. They harness emerging technologies like artificial intelligence (AI), machine learning, IoT, digital twin, big data analytics, and digital platforms to drive innovation strategies. Technology not only facilitates the ideation process but also helps in implementing innovative solutions, enhancing efficiency, and staying abreast of industry disruptions.

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