Digital Product Development Services

Amplify your product value by collaborating with an innovative custom software development company


The world has changed, and digitalization has brought unprecedented opportunities and new sources of income for companies in all walks of life. Action must be taken immediately because if you don’t, your competitors certainly will. What sets you apart is that you use innovative technologies as a power multiplier leveraging the capabilities of new product development solutions and services company that adds to your unique value for building customized software digital solutions.

With the intensification of market competition and the digital revolution of customer demand, high-quality products are far from enough. ISVs and tech enterprises need digital technology partners and digital product development services to help them build excellent, innovative, and differentiated products. Whether it is software product development services, new product development solutions, or expanding product development services, organizations need technical partners with in-depth domain knowledge, effective process support, and a team that can deliver. A well-structured product development process is crucial for achieving these goals. So, as a leading software development company, we strive to be that technology partner in your digital journey and provide our clients with the best new product design and development services. Our expertise extends to new product process development, ensuring seamless innovation and the delivery of cutting-edge solutions to propel your business forward.

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Our Digital Product Development Services

Product Definition

We help our clients evaluate an idea and enhance it by building rapid POCS, MVPS and prototypes. Our cross functional expertise across consulting, design, digitization, data, architecture, and engineering cultivates the culture of creating digital experiences that exceed our customers’ expectations.

Technology Architecture

Our re-architecture approach brings functionality and data from costly, brittle legacy applications into Java and .NET business applications that are ready for digital innovation.

MVP Delivery

We leverage our solid experience in MVP systems and software development to provide you with end to-end MVP development services, from initial business analysis to product delivery and launch to the market.

Vital Steps in Product Definition Service Process

product development services
Experience Canvas

Experience Canvas

An experience canvas helps clarify what problem the project is trying to solve, the customer you’re solving it for, and what success looks like. It helps ensure the work being done is user-centered, technically sound, and makes sense for all the stakeholders.

Product Backlog

Product Backlog (Definition)

The product backlog is the single definitive source for things that a group works on. The Product Backlog is the sign of the vision and the business case for the product. The backlog is comprised of Product Backlog Items (PBIs). PBIs can be anything from market necessities, to use cases, to particulars. At Pratiti we use User Stories widely to speak to the end client’s point of view and construct item build-up.

Appearance UI & UX

Appearance UI & UX

A well-characterized UI/UX guarantees a frictionless and pleasant experience for the client. UX supports consumer loyalty by giving better convenience, openness, and delight in the communication with each part of an item.

Pratiti: Driving Innovation Through New Product Development Strategy

  • Pratiti’s approach to the new product development strategy is rooted in a meticulous analysis of market trends, consumer needs, and technological advancements.
  • Our strategy emphasizes collaboration and iterative refinement to optimize every stage of the development journey.
  • We prioritize creating exceptional products that exceed expectations and drive growth for our clients.
  • Pratiti’s new product development system involves comprehensive steps, including evaluating ideas and building rapid POCs, MVPS, and prototypes.

Our Approach & Methodology

Process Approach

  • ITIL
  • Agile
  • DevOps

Pratiti’s Digital CoE (Center of

  • Use Case Ideation
  • Demonstrable POC/MVP
  • Solution Delivery

People Model

  • Craftsmanship Mode
  • Joint Investment Model
  • Extended Team Support Model

Pratiti’s Engagement Models

  • Staff Augmentation
  • Offshore Delivery Centre
  • Build - Operate - Transfer

Why Pratiti?

Product Development DNA

25+ years of Co-founders team’s experience in software product engineering & digital transformation. Flexibility in engagement models suited to best meet your requirements

Collaboration mindset for Innovations

Excellent track record of delivering software solutions in a timely manner often ahead of schedule by collaborating effectively and efficiently with our customers and partners

Execution Framework

Robust framework with proven and well defined internal processes for Agile, DevOps, Product Definition to build next generation digital products

Other Services & Offerings


  • New Product Ideas
  • Digital POCs and MVPS
  • Digital Experience and Design

Product Support

  • QA & Testing Automation
  • Cloud Operations
  • Product Sustenance

Staff Augmentation

  • Software Product Development Resources
  • QA & Testing Automation Resources
  • DevOps Resources

Frequently Asked Questions

What is the New Product Development Process?

New Product Development is the complete business process of bringing to life a new product to the market, or renewing an existing product. It can also refer to the process of bringing products into new markets. It is a process that contains several comprehensive steps: idea generation, idea screening, concept development, and testing, building a market strategy, product development, market testing, and market commercialization. New Product Development Services help software companies innovate and bring to life new products by taking them through all these steps.

What are the Possibilities of New Product Development?

New Product Development solutions allow you to expand your market, gain market share, sell more, and enhance revenue streams. Meanwhile, revamping old items allows for cost savings, higher margins, and eventually more profits.

How Long Does it Take to Complete?

New product design and development services include several steps, each having its own timeline. When it comes to idea generation, screening, and the overall steps in building the Minimum Viable Product of the new product, the process can take anywhere between 3 months to a year, depending on the criticality, complexity and size of the project. Market operations henceforth will depend on the owner of the product.

What Type of Products have You Designed Before?

Pratiti Technologies has expertise in developing products for various Independent Software Vendors, software tools for Manufacturers, and Healthcare organizations. These New Products included software tools for various applications for digitization of operations, automation, unique products based on market problems for ISVs, and a lot more.

Show More/Show Less Example

A:New product development services are crucial for businesses as they facilitate the creation, refinement, and launch of innovative products. They enable companies to stay competitive in the market, meet evolving customer demands, increase market share, and drive revenue growth. By offering systematic approaches to ideation, research, design, prototyping, testing, and market launch, these services streamline the process of bringing a new product from conception to market. As a result, it reduces time-to-market and increases the chances of success.

A:These services can enhance innovation capabilities by providing structured methodologies and frameworks that foster creativity and idea generation. They encourage a culture of innovation within organizations by employing techniques such as design thinking, rapid prototyping, and market research to identify unmet needs and create digital solutions that resonate with customers. Additionally, they often incorporate technology and market trend analysis, enabling businesses to align their innovations with current industry demands and future opportunities.

A:Yes, new product development services can be tailored to fit the specific needs and constraints of businesses across various sizes and industries. They can adapt methodologies, timelines, and resource allocation based on the scale of the business, its industry requirements, available budget, and desired outcomes. Whether it's a startup, a mid-sized company, or a large enterprise operating in technology, manufacturing, healthcare, energy and utilities or any other sector, these services can be adjusted to suit their unique circumstances and goals.

A:New product development services employ rigorous testing, market research, and validation processes that help identify potential issues early in the development cycle. By conducting feasibility studies, prototype testing, and market validation, these services reduce the risks associated with launching a new product. They gather feedback, iterate on the product design, and refine strategies, minimizing the chances of market failure or product rejection.

A:These services bring a multidisciplinary team with expertise in product design, software engineering, market research, project management, and marketing. They often offer access to specialized tools, technologies, and industry insights that might not be readily available within the business itself. Additionally, they provide frameworks for risk analysis, cost estimation, and regulatory compliance, along with connections to potential manufacturing partners or distribution channels, augmenting the overall capabilities required for successful product development and launch.

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